May Design Series-warmth and humour

Ab's new design aims to engage visitors, making them feel intrigued, invigorated and satisfied by the experience. The designer has created a show plan that allows visitors to be led through the space as they visually connect with features spotted in the distance. An element of surprise is also key to the experience, with Ab devising “a play on showing and revealing at the same time”. ekonglong office sofa set

Much like a piazza can provide respite and a place for communion in a bustling city, Rogers will use the breakout areas in the show to bring people together. The Champagne bar and DX bar will provide areas where visitors can discuss their shared experiences, before heading out to discover more. Ab comments: “Our ambition is to create a network of generous, sociable and communal spaces which combine both rest and play.”

The entrance and destinations for features – such as the Conversation Series seminar theatre – will become landmarks in Ab’s design, helping visitors to navigate the show whilst remaining attractions in themselves.

Ab hopes to use “warmth and humour” in order to make visitors feel inspired. “The May Design Series will be a totally different experience from your typical trade show environment,” Ab says. “Our designs and display will capture that emotion, encouraging social environments and places for people to relax, discuss, discover and enjoy.”