furniture line shared by Sofia Vergara

Vergara will be appearing in RTG's commercials and other marketing material as well as visiting stores, Seaman said. The retailer - with dual headquarters in Seffner, Fla., and Atlanta and estimated 2012 sales of $1.61 billion - hasn't chosen all the suppliers for the collection yet, something Seaman said it wants to accomplish at the April High Point Market.

"We haven't picked the suppliers, but they will be different from the Cindy Crawford Home suppliers," Seaman said, referring to another popular licensed line for RTG.  ekonglong furniture

Rooms To Go wants the two celebrity lines be distinct so that the Vergara "brings in extra customers and extra sales. We really don't want the two lines to step on each other."

That's not to suggest Cindy Crawford Home has been anything short of a home run for the retailer. That eight-year collaboration "is going great both wholesale and retail," Seaman said. He wouldn't provide sales figures, saying only that "it's as big as it's ever been."

The Crawford collection is now carried by other retailers, including Warren, Mich.-based Art Van Furniture, Liverpool, N.Y.-based Raymour & Flanigan and The Brick in Canada. Asked if Vergara will be released to others, too, Seaman said, "Probably once we get going."

And just as with Crawford, Seaman said RTG will count on Vergara's collaboration in creating the line.

"The see a lot of fashion and they're exposed to so much globally," he said. "We've been with Cindy for eight years, and we've learned a lot from Cindy's eye.

In addition to her acting career, Vergara is a founding partner with Luis Balaguer of Latin World Entertainment, a Hispanic-owned entertainment company serving the U.S. Hispanic market.