Peter Bo Hansen, export manager for exhibitor Skovby, affirms: “Of all the shows that Skovby attends around the world, this is the only proper trade show where decisions are being made and orders placed on the spot.”
For 2014, a curated selection of product launches will be displayed in each hall. Exhibitors launching new product at the show will be included, free of charge, in an extensive promotional campaign focusing on all things new, with PR and marketing that covers direct mail, social media and over two million emails. Alongside the new hosted buyers programme, new Lighting Show and new international exhibitors, there is plenty to look forward to.
The Interiors UK sales brochure, and a video from this year’s event, can be found on the website. Interiors UK 2014 will take place between 19th-22nd January at the Birmingham NEC.
ekonglong modern sofa
In 2014, they can expect free WiFi throughout, and more developments around the free app, which, launched this year, allowed visitors to mark stand favourites. Exhibitors will also be encouraged to use QR codes on their stands for easy visitor scanning and information. The show is always renowned for its thought-provoking seminars – where else in January could one attend a free seminar from Google on the importance of mobile usage in retail?
There will be focus on new talent and new products for 2014 as Interiors UK looks to the future of the furniture industry and helps make the connections crucial for business. In terms of products and new business, visitors can expect to see the latest new starters and hot designers for 2014, with product that is commercially viable and ready for market – including collections from Designersblock and New Design Britain.
Jael.Liu