independent retailers

In addition, retailers, groups of retailers, and even whole towns, are urged to create celebratory events on 4th July and regularly throughout the month, to engage consumers and to keep them coming back, helping them rebuild the habit of shopping with the independent businesses where they work, live and visit. 

Both campaigns have the support of a wide variety of trade associations including bira (British Independent Retailers Association) and Action for Market Towns.

Jane Rexworthy, head of the National Skills Academy for Retail, which run the Independents’ Day event, says: “Independent retailers make up 92% of all retail businesses in the UK and their contribution to a location’s identity and community is unrivalled. We recognise how important they are to local economies and to create a healthier high street, and we are delighted to give independent retailers a voice to reach out the public.

“Throughout the campaign we aim to raise the importance of independent retailers with consumers, encouraging people to shop locally, throughout the year, and particularly on Thursday 4th July. We also want to raise awareness amongst the independent retailers of the vast amount of support and training that is now available at a substantially reduced price, to assist them in acquiring and improving essential skills which can really make a difference to their bottom line.”